HOW TO DO SOFTWARE DEVELOPMENT
Once upon a time, building your own
software empire meant becoming another Microsoft or Bill Gates. And that took
plenty of time, plenty of money, and plenty of resources.
Nowadays, it’s as simple as turning on your
computer. Well, maybe not that simple. But having a
computer is really all it takes to own, operate, and develop a software business.
Just having access to the Internet…
l You can brainstorm and come up with ideas.
l You can find out what type of products do
or don’t already exist.
l You can determine exactly what people want
and need.
l You can locate and hire a programmer.
l You can create software graphics (or have
them created).
l You can promote and sell your finished
products.
And when you think about the fact that you
can do all those things without leaving the comfort of your home, it’s pretty
amazing. Plus, the cost of creating and developing software is no where near
what it used to be.
Instead of having to travel long distances
or settle for whatever programmer is located within a reasonable distance from
you (and whatever price they happen to charge), you can easily choose from any
number of qualified programmers throughout the world.
For each project you put out there, you’ll
have numerous professionals vying for your business, each one trying to outbid the
other. And in most instances, that means coming up with a bid that is lower
than the next guy.
Not that you should pick the lowest bid.
That should never be your main consideration when choosing a programmer. But the fact that
programmers will be competing in that manner means you can ultimately get the
best possible job done for the best possible price.
Another advantage is the income potential.
Although there are several ways you can make money online, none of them comes close
when you calculate the amount of money that can be generated through the sale
of software products.
And the true benefit of dealing in software
products is the fact that you don’t have to talk someone into buying it. The product
either fulfills the needs or wants of a prospective buyer or it doesn’t.
With an ebook, for example, you generally
have to come up with all sorts of ingenious sales copy just to convince
people why they should buy it. With software, it’s as simple as listing all the
features and benefits.
And, when it comes right down to it, people
who purchase software products aren’t really interested in hearing some sales
pitch. They simply want the facts and nothing but the facts…
l Does this product have all the features I
want/need?
l Will this product help me do something
faster/easier?
l Is this product easy to install?
l Is this product easy to use?
l Will this product work on my operating
system?
l Does this product come with help documents?
l Is there any technical support?
l How much does this product cost?
l Will there be future upgrades and are they
free?
Those are the type of questions that run
through the mind of your typical software buyer. If you can deliver everything
they’re looking for at a fair price, you’ve made a sale. If not, they’ll simply
move on to one of your competitors.
In order to be successful in the software
industry, you need to be constantly aware of what people want and need. But being aware
is only the beginning. It’s also necessary to create quality products that will
satisfy any and all of the buying public’s requirements. And in many instances,
greatly exceed their expectations.
Notice, however, that I used the word
“quality” with regard to creating products.
That’s the one thing that’s absolutely
imperative in this business. If you merely run around producing second-rate clones of
existing products, or you develop products that don’t work properly, you might
as well pack it in.
There’s no way you’ll make it in this
business doing things that way. There are tens of thousands of people creating and
developing new software products. And there are millions of products being
sold. Some good, some not.
In order to compete – in order to SUCCEED –
you need to take this very seriously.
You need to come up with good solid quality
products that will please the people who buy them.
If you can’t do that – if your only
objective is to get rich quick – you’ll never survive.
And you’ll certainly never make any decent
money.
But let’s not even go there.
Let’s assume you’re one of the “good guys”,
that you’re hoping to develop your software business the right way. That you
plan to deliver products that are innovative, unique, and possess the kind of
quality John and Jane Q. Public are hoping for.
That being said…
From this point on, you’ll have benefit of
all my knowledge and expertise with regard to making money with software products. Not
based on conjecture or speculation, but through the course of actually creating
and developing my own successful software business over the past several years.…
