IT'S TIME OF BRAINSTORMING

        ITS TIME OF BRAINSTORMING

Brainstorming:-

One of the most interesting aspects of creating and developing software is coming up with new and innovative ideas.

But that doesn’t necessarily equate to creating an entirely different piece of software.

Oftentimes, it’s simply a matter of taking something that already exists and making it better. Or expanding on a current program.

It’s pretty much the same thing that inventors go through… They recognize that a product is the perfect candidate for improvement. Or, they envision an entirely new product, something that no one else has yet to develop.

That’s how it is with software products. So you need to look around you… Take careful note of what’s already out there and how it works.

Take note of what tasks you (or others) frequently perform.

Then ask yourself…

What software has room for improvement?

What software would make life (work) easier?

When it comes to “thinking up” software products, it’s most often a case of simply being totally aware of what is taking place right in front of your eyes.

Is there a webmaster task that you currently perform manually? One that drains a considerable amount of valuable time? Talk to a programmer. They might very well be able to create a software program that can perform the task automatically.

Is there a void in a particular marketplace or genre that you feel should be filled? Talk to a programmer. They might very well be able to create that perfect financial or gaming software product.

For the most part, consumers fall into the following three categories…

l  They have a particular problem that needs to be solved.

l   They are looking for something that will make their life easier.

l   They want to be entertained.

Overall, you should always be looking for some need or void and then create a software product that can satisfy it.

One fulfillment would be to create software that automates or simplifies a particular task involved in marketing. Take the concept of “tag and ping” for example… The moment it become widely known that social bookmarking sites and the various services they provided could be used as effective marketing techniques, the software wheels began to turn.

In no time at all, various products and programs surfaced…

l  utilities that could automate the process of creating links that need to be associated with tags

l   programs that automatically submit mass quantities of URL’s to various bookmarking sites

l   Plug-ins for existing blog software that can enhance or improve various aspects of posting, tagging, and pinging

Basically, every time a new marketing technique surfaces, there are software programs that can be created to either automate or enhance the technique.

To begin with, webmasters needed fresh content on their websites in order to satisfy search engines. RSS feeds could provide that. The only problem was the fact that the content of most RSS feeds is somewhat restrictive.

If you have a sports site, for example, you can set up different feeds for different areas of interest… baseball, football, soccer, Nascar. But what if you have numerous pages in each of those categories. And each of those pages is optimized for a specific keyword. Then what?

Your only choice would be to either place the same RSS feeds on multiple pages or just restrict the feed to primary (or select) pages for each category. Unfortunately, the former would result in duplicate content and the latter would results in pages that had no fresh content.

That’s where my idea for RSS Equalizer came about…

Webmasters needed a way to place targeted RSS feeds on all their keyword optimized pages. In other words, the content of the RSS feeds needed to be based entirely on what keyword was being used.

RSS Equalizer does just that. It allows you to place RSS feeds on any web page and have the content of that feed specifically targeted toward the keyword for which the page is being optimized.

For the most part, that’s what the majority of these types of software products do.

They fill a void or need that happens to exists.

What you need to realize, however, is that the void or need in many instances might not be quickly and easily recognized. That’s why it’s important to always be alert, always be looking for that new angle or possibility.

And don’t assume that an idea might be too bizarre or unusual to qualify as a profitable software product. The only criteria that should ultimately matter is whether or not there’s a solid market potential.

Which brings us to another very important issue. You absolutely, positively MUST know your target audience.

If you’re going to create new gaming software, for example, you have to be knowledgeable about what types of programs (and characters) are most popular and what kind of interface and functions the users demand.

If you’re going to create a new ebook compiler, you need to know exactly what features the people who use that type of software would require. You also need to determine what features they themselves would add to that type of product if they were given the opportunity.

Without knowing what your target audience wants or requires, you’re just spitting into the wind, hoping you come up with something they want.

Don’t guess. Don’t assume. And don’t try to think for someone else. If you’re going to make money selling software, you have to be totally familiar with the people who will be purchasing your products. BEFORE you get in too deep.

Beyond that, the field of possibilities is wide open. And the number one rule is this… Don’t limit yourself in any way, shape, or form. If you can envision it, a programmer can most likely make it happen.

HOW TO DO SOFTWARE DEVELOPMENT

   HOW TO DO SOFTWARE           DEVELOPMENT

Once upon a time, building your own software empire meant becoming another Microsoft or Bill Gates. And that took plenty of time, plenty of money, and plenty of resources.

Nowadays, it’s as simple as turning on your computer. Well, maybe not that simple. But having a computer is really all it takes to own, operate, and develop a software business.

Just having access to the Internet…

l    You can brainstorm and come up with ideas.

l    You can find out what type of products do or don’t already exist.

l    You can determine exactly what people want and need.

l    You can locate and hire a programmer.

l    You can create software graphics (or have them created).

l    You can promote and sell your finished products.

And when you think about the fact that you can do all those things without leaving the comfort of your home, it’s pretty amazing. Plus, the cost of creating and developing software is no where near what it used to be.

Instead of having to travel long distances or settle for whatever programmer is located within a reasonable distance from you (and whatever price they happen to charge), you can easily choose from any number of qualified programmers throughout the world.

For each project you put out there, you’ll have numerous professionals vying for your business, each one trying to outbid the other. And in most instances, that means coming up with a bid that is lower than the next guy.

Not that you should pick the lowest bid. That should never be your main consideration when choosing a programmer. But the fact that programmers will be competing in that manner means you can ultimately get the best possible job done for the best possible price.

Another advantage is the income potential. Although there are several ways you can make money online, none of them comes close when you calculate the amount of money that can be generated through the sale of software products.

And the true benefit of dealing in software products is the fact that you don’t have to talk someone into buying it. The product either fulfills the needs or wants of a prospective buyer or it doesn’t.

With an ebook, for example, you generally have to come up with all sorts of ingenious sales copy just to convince people why they should buy it. With software, it’s as simple as listing all the features and benefits.

And, when it comes right down to it, people who purchase software products aren’t really interested in hearing some sales pitch. They simply want the facts and nothing but the facts…

l    Does this product have all the features I want/need?

l    Will this product help me do something faster/easier?

l    Is this product easy to install?

l    Is this product easy to use?

l    Will this product work on my operating system?

l    Does this product come with help documents?

l    Is there any technical support?

l    How much does this product cost?

l    Will there be future upgrades and are they free?

Those are the type of questions that run through the mind of your typical software buyer. If you can deliver everything they’re looking for at a fair price, you’ve made a sale. If not, they’ll simply move on to one of your competitors.

In order to be successful in the software industry, you need to be constantly aware of what people want and need. But being aware is only the beginning. It’s also necessary to create quality products that will satisfy any and all of the buying public’s requirements. And in many instances, greatly exceed their expectations.

Notice, however, that I used the word “quality” with regard to creating products.

That’s the one thing that’s absolutely imperative in this business. If you merely run around producing second-rate clones of existing products, or you develop products that don’t work properly, you might as well pack it in.

There’s no way you’ll make it in this business doing things that way. There are tens of thousands of people creating and developing new software products. And there are millions of products being sold. Some good, some not.

In order to compete – in order to SUCCEED – you need to take this very seriously.

You need to come up with good solid quality products that will please the people who buy them.

If you can’t do that – if your only objective is to get rich quick – you’ll never survive.

And you’ll certainly never make any decent money.

But let’s not even go there.

Let’s assume you’re one of the “good guys”, that you’re hoping to develop your software business the right way. That you plan to deliver products that are innovative, unique, and possess the kind of quality John and Jane Q. Public are hoping for.

That being said…

From this point on, you’ll have benefit of all my knowledge and expertise with regard to making money with software products. Not based on conjecture or speculation, but through the course of actually creating and developing my own successful software business over the past several years.…

INTERNET MARKETING

HOT SPOTS THAT DRIVE INTERNET MARKETING

Whether you are just getting into Internet marketing or have been doing this for a while, you know that developing a niche is key to the success of your Internet marketing efforts. 

After all, when you are in business on the Internet, you don't necessarily have to produce a particular product first to market it. You don't even have to provide a service to market that either. Online marketing makes it easy for anyone to get into business, whether they have experience in any specific business or not. 

The entire world of products and services are open to market on the Internet, as long as you know how to market using infoproducts and affiliate marketing to sell online. So, where do you start? Isn't it too overwhelming? 

That's where a market niche becomes an indispensable tool to help you target profitable and interesting markets that can bring attention to your website and help you be successful in your chosen

Internet marketing venture. 

This report will tell you how to locate hot spots in Internet marketing topics in a methodical way that anyone can follow. This will save you from implementing topics that you may be passionate about, but in reality have very little market value. 

It will also help you locate the most profitable areas to be in and to time them to get in when they will yield riches without too much extra effort. When you know how to pick out great hot spots for topics you will find that your Internet marketing gets quicker and easier.

WHY PASSION ISN'T ENOUGH:-

Many experts advise you to follow your passion and the money will follow. While this may seem like good advice, the Internet is such a vast landscape that to maximize the potential that your passion matches what people are actually searching for online you need a better plan. 

So, while passion is a good indication that you will be interested enough to pursue a topic longterm, it's not necessarily the only ingredient you need to succeed. 

You actually need to know what topics are popular and being search actively on the Internet, to start understanding how to locate a hot topic. In addition, as an Internet marketer, you want to pick a topic that is profitable, and there are ways to do that using tools like the Google Keyword Tool, which will be discussed later more indepth. And, finally, you want to know how competitive the niche is, so that you find a pool that hasn't been over-fished by bigger players.

In Internet marketing terms, what you want to find are hot spot topics that have the following characteristics:

1. High demand:-

Many people are interested in searching for this topic and they are keying in various phrases to the search engines that can be mined for traffic and profit.

2. High Cost-Per-Click (CPC):-

Google establishes the CPC for keywords and phrases. Based on that, you can tell when one word or phrase is more profitable than another based on what advertisers are willing to pay a publisher per

click of that keyword or phrase.

3. Low Competition:-

Since most Internet marketers know that they want a high demand or high CPC to get good niches for profit, they are usually highly competitive too. However, there are still some out there that you can find that are not as competitive and we'll show you

how to locate them.

4. Advertisers Present:-

You want to also find hot spots that are of interest to affiliate or marketing advertisers. At least 20 advertisers for the hot spot shows it is good to try out.