VIDEO MARKETING

Why You Should be Using Online Video Marketing

If you are just starting to dabble in online video marketing, this is a very wise business decision. If you still are not sure if this is the right decision, check out these five reasons why you should be using online video marketing and what you stand to gain by making this decision.

#1 Your customers are spending their time watching videos

Did you know that more than 4 billion views occur daily on YouTube? It’s the second largest search engine with only Google ranking higher. 55% of people watch at least one video daily and 78% watch at least one video weekly. That information in itself should have you stoked to get that video up and enjoy the benefits.

#2 Your Competition is Already Benefiting from Online Marketing Video

Did you know that 81% of all senior marketing executives are using online marketing video? That’s up 11% from just two years ago. Don’t miss the opportunity that awaits you.

#3 Video is Easy to Search

When it comes to searching on Google 70% of the top 100 searches are videos. Consumers are seeking information on products and services and they are ready to buy when they find what they want. YouTube is the second largest search engine and so videos rank well and you have an optimum opportunity awaiting you with online video marketing.

#4 Videos are Educational, Entertaining, and Inspiring

Over 60% of consumers spend at least 2 minutes watching a video about a product they are thinking of buying. Video is excellent for marketing because it engages emotions. Viewers can get mad, cry, laugh, and learn. Viewers are far less likely to walk away from a video than an article because of the visual component.

#5 Your Visitor is Just a Click Away From Buying

More than 34% of shoppers looking to buy apparel will purchase after watching an online marketing video compared to only 16% after watching a TV ad. When you watch a TV ad, you can’t buy right then. You have to go to a store, log on to the site on your computer, or make a phone call. When an online marketing video is done correctly the visitor can instantly make their purchase and that’s powerful which is why the high conversion rate.

Now that you have five good reasons why you should be using online video marketing, isn’t it time to start creating?

Online Video Marketing - The 5 Secrets You Need to Know

Chances are if you are reading this, you are about to undertake your own online video marketing or at the very least you still classify yourself as a beginner. Congratulations are in order for stepping outside your comfort zone and being smart enough to recognize that you could use a little help in getting it right.

Let’s start by sharing with you the 5 secrets you need to know to have a successful online video marketing campaign.

Step #1 Do the Necessary Research

We all like to go from point A to point B as quickly as we can, and in the rush to get our online video completed many fail to do the proper amount of research. The end result is disappointment. By taking some time initially to do your research you’ll save time, avoid disappointment and achieve ‘success’ much faster.

Ironically, never before in the history of mankind has information been so readily available. Just a few clicks of the mouse and you can have all the information you need, and yet over anxious beginners skip this key step.

Step #2 Take the Time to Plan

A smart person once said, “Those who fail to plan, plan to fail.” Is that you? This is especially true with video marketing. Don’t believe me? Just take five minutes to check out a few of the videos available and it won’t take long for you to find confusing, mixed up, disjointed videos that completely fail to engage you. Sadly, it’s the biggest mistake that beginners make. Take your time and created a streamlined flow of information that the viewer can easily understand.

Step #3 Execute Your Plan

Here’s where you succeed or fail – it’s where your viewers will see just how much effort you put into research and planning. However, that said, even when you do your research and planning properly if you do not have the necessary equipment, resources, and skills to create an online marketing video you can still fail here. Make sure that your ability and your ambition match. Start small for your first video, grow your skills and you’ll enjoy success.

Step #4 How Can You Improve

This is the step that separates ‘the men from the boys’ – it’s what separates the amateurs from the professionals. If you put together one or two marketing videos and they get disappointing results, so you quit, you were never in it to win it! But if you learn from your mistakes, find out how you can improve, before long you’re a real pro and before long, you’ll be reaping the benefits of your efforts.

Step #5 Ask the Experts

One of the best-kept secrets by those who are highly successful with their online video marketing is that they aren’t afraid to seek help from the experts. They don’t try to go it alone! There are all kinds of free and low cost help out there so why set yourself up for failure because you are too proud to take the help.

If you are new to online video marketing and you implement these 5 secrets, you’ll be enjoying success before you know it and growing your business at an impressive rate.

What an Online Marketing Video Can do For Your Business

Online video marketing has become the latest epidemic when it comes to marketing tools. In fact, it has gone viral. If you haven’t given online marketing videos a try yet, you should, as there are plenty of benefits you can enjoy and increased sales are one of them. Let’s look at what your video should accomplish for you.

It Should Introduce You

A video is a powerful tool that allows you to present a polished you. You can polish your online marketing presentation and then create a flawless delivery that puts in you in the best light with your potential customer.

Establish That You are an Expert in Your Field

When you create your online marketing video you should focus on showing your viewers your expertise. This is much easier to do with a video than text content. Adding videos that establish you as an expert to your website, blog and/or email marketing can be highly beneficial.

Maximize Your SEO Benefits

In the past, as far as SEO was concerned, videos were actually a liability. But that is not that case any longer. Today, videos are more than fifty times more likely to be on the first page of a surfer’s search. There are three main ways a marketing video can give you a major SEO boost.

1. There is far less competition with video compared to text content. There are millions of text pages competing for the top SEO ranking, but only thousands of video pages competing for the same space.

2. Videos are ranked much quicker than text content. It takes hours for videos to get ranked and weeks for text to get ranked. That also gives video the ability to be very current.

3. Videos often go viral. It is much more likely that a person will share a video than text. This is especially true when you put together a really good video.

Online video marketing is affordable, requires only a webcam, a microphone, and a good script to begin to enjoy the benefits. Take some time to fine tune your message and make it easy to understand. That way you’ll enjoy the greatest benefit.

Online marketing videos are the hottest tool business owners have at their fingertips. In today’s online environment a video is far more likely to lead to a sale than even the best text content. Don’t let this opportunity pass you by.

CREATING A YOUTUBE MARKETING PLAN

                    Creating A YouTube Marketing Plan


 How you're going to use YouTube and what your marketing plan will be for success. There's a number of factors to consider here and  of course, the overall nature of your marketing plan is going to depend on the type of business or company that you're running, your goals, and so on. 

Additionally, your budget, resources, and other elements will also have an impact on the direction that you need take when building your audience on YouTube and acquiring traffic and views. Regardless of the nature of your YouTube marketing strategy, you obviously need to start somewhere. So that's exactly what this course is going to help you do.

For starters, if you're using YouTube video marketing to promote an existing business, then monetization isn't an issue for you. If you're new to digital marketing, then you need to determine how you're going to benefit from the viewers and traffic that your videos get.

 Will you be promoting your website or products in the descriptions?

 Are you running advertisement based videos (for your products or others)?

 Will you be using YouTube ads to monetize the traffic that views your videos?

 Do you plan to interact on YouTube and have a presence there?

Another part of your plan will be to determine how you're going to scale up your success of videos that attract larger audiences. It's especially helpful to have a good strategy in mind here, so ask yourself about how you're going to get your first 100 views and then ask yourself how you'll grow that first 1,000 subscribers or followers. More importantly, consider the types of topics, products, or content that you're going to present in your videos. Are the topics going to be easy to rank for? Are they attracting enough of an audience to be worth your time? Is there a platform or network that you can cross promote your videos and media on for increased visibility and potential?

For these factors, it can be useful to perform some market research and even keyword research by looking at your competition and even doing the traditional methods for digging and seeing the overall potential.

Consider if there are other YouTube creators or channels that are making money

from the platform in your same niche, doing what you do.

 How successful have they been?

 Is there more opportunity for you to capitalize on that traffic?

 What niche(s) are these creators working in?

 How are they marketing their brand?

 Do they have their own products or how do they monetize their network?

Take note that there's nothing wrong with “borrowing” a business model that's currently working and producing results. If there's a popular YouTuber out there in your niche that's making money from e-book sales or other sales like that, then make it a point to pay close attention to what they're doing. Even better, take a look at their older videos and see how they've gradually built their audience and network to the point that it's at now.

Once you have your business model and plan in mind, you should begin to plot all of this out on a sheet of paper, or an online resource for planning. This will give an actionable blueprint that you can follow. Make decisions here such as how many videos you will need to upload to reach your target audience. Think about what the topic of each of your videos will be and then go so far as to plot your trajectory over time. The more details you can make your

step-by-step process for marketing on YouTube, the easier it will be to stay motivated and achieve results (and success).

Also remember that when you create this type of business plan, you should use estimates and projections that aren't overly optimistic. Make sure that your plan will work in a 'worst case scenario' and don't put unnecessary stress upon yourself. This way you can only be pleased by the results that you end up achieving.

IT'S TIME OF BRAINSTORMING

        ITS TIME OF BRAINSTORMING

Brainstorming:-

One of the most interesting aspects of creating and developing software is coming up with new and innovative ideas.

But that doesn’t necessarily equate to creating an entirely different piece of software.

Oftentimes, it’s simply a matter of taking something that already exists and making it better. Or expanding on a current program.

It’s pretty much the same thing that inventors go through… They recognize that a product is the perfect candidate for improvement. Or, they envision an entirely new product, something that no one else has yet to develop.

That’s how it is with software products. So you need to look around you… Take careful note of what’s already out there and how it works.

Take note of what tasks you (or others) frequently perform.

Then ask yourself…

What software has room for improvement?

What software would make life (work) easier?

When it comes to “thinking up” software products, it’s most often a case of simply being totally aware of what is taking place right in front of your eyes.

Is there a webmaster task that you currently perform manually? One that drains a considerable amount of valuable time? Talk to a programmer. They might very well be able to create a software program that can perform the task automatically.

Is there a void in a particular marketplace or genre that you feel should be filled? Talk to a programmer. They might very well be able to create that perfect financial or gaming software product.

For the most part, consumers fall into the following three categories…

l  They have a particular problem that needs to be solved.

l   They are looking for something that will make their life easier.

l   They want to be entertained.

Overall, you should always be looking for some need or void and then create a software product that can satisfy it.

One fulfillment would be to create software that automates or simplifies a particular task involved in marketing. Take the concept of “tag and ping” for example… The moment it become widely known that social bookmarking sites and the various services they provided could be used as effective marketing techniques, the software wheels began to turn.

In no time at all, various products and programs surfaced…

l  utilities that could automate the process of creating links that need to be associated with tags

l   programs that automatically submit mass quantities of URL’s to various bookmarking sites

l   Plug-ins for existing blog software that can enhance or improve various aspects of posting, tagging, and pinging

Basically, every time a new marketing technique surfaces, there are software programs that can be created to either automate or enhance the technique.

To begin with, webmasters needed fresh content on their websites in order to satisfy search engines. RSS feeds could provide that. The only problem was the fact that the content of most RSS feeds is somewhat restrictive.

If you have a sports site, for example, you can set up different feeds for different areas of interest… baseball, football, soccer, Nascar. But what if you have numerous pages in each of those categories. And each of those pages is optimized for a specific keyword. Then what?

Your only choice would be to either place the same RSS feeds on multiple pages or just restrict the feed to primary (or select) pages for each category. Unfortunately, the former would result in duplicate content and the latter would results in pages that had no fresh content.

That’s where my idea for RSS Equalizer came about…

Webmasters needed a way to place targeted RSS feeds on all their keyword optimized pages. In other words, the content of the RSS feeds needed to be based entirely on what keyword was being used.

RSS Equalizer does just that. It allows you to place RSS feeds on any web page and have the content of that feed specifically targeted toward the keyword for which the page is being optimized.

For the most part, that’s what the majority of these types of software products do.

They fill a void or need that happens to exists.

What you need to realize, however, is that the void or need in many instances might not be quickly and easily recognized. That’s why it’s important to always be alert, always be looking for that new angle or possibility.

And don’t assume that an idea might be too bizarre or unusual to qualify as a profitable software product. The only criteria that should ultimately matter is whether or not there’s a solid market potential.

Which brings us to another very important issue. You absolutely, positively MUST know your target audience.

If you’re going to create new gaming software, for example, you have to be knowledgeable about what types of programs (and characters) are most popular and what kind of interface and functions the users demand.

If you’re going to create a new ebook compiler, you need to know exactly what features the people who use that type of software would require. You also need to determine what features they themselves would add to that type of product if they were given the opportunity.

Without knowing what your target audience wants or requires, you’re just spitting into the wind, hoping you come up with something they want.

Don’t guess. Don’t assume. And don’t try to think for someone else. If you’re going to make money selling software, you have to be totally familiar with the people who will be purchasing your products. BEFORE you get in too deep.

Beyond that, the field of possibilities is wide open. And the number one rule is this… Don’t limit yourself in any way, shape, or form. If you can envision it, a programmer can most likely make it happen.

SCIENCE AND TECHNOLOGY (ARTIFICIAL INTELLIGENCE)

IT IS AN ERA OF ARTIFICIAL               INTELLIGENCE

      In the coming time the machine will  more intelligent, with the help of artificial intelligence it will give you  more suggestions. For the youngesters the AI is a new career option...

BLESSINGS OF ARTIFICIAL INTELLIGENCE:-  

                                                                                  Have you seen that if you search something on the google then you find full spelling or sentence automatically in the suggestions. when you book a ride through OLA OR UBER then themobile APP in your smartphone automatically shows the shortest route.all these are because of the Artificial intelligence.

WHAT IS ARTIFICIAL INTELLIGENCE:- 

                                                                        

       

In real Artificial intelligence is not only an intelligence but also it is management and manipulation of data. After adding  many branches of Engineering like Electronics, Electrical, Computer Science,Robotics,Mathematics Artificial intelligece is formed.

In simple words i can say  if you build a machine( computer ,Robot,or Any chip),then somany data you feed in that software so that it investigate the situations around the world. 

Then on the behalf of this investigation you guess what is right, this process is called as an Artificial intelligence.

 At this time there are so many carrers in this field where you may grow and prove your ability. In this fielf IIT's also start many courses to learn the aspects of Artifical intelligence

INTERNET MARKETING

HOT SPOTS THAT DRIVE INTERNET MARKETING

Whether you are just getting into Internet marketing or have been doing this for a while, you know that developing a niche is key to the success of your Internet marketing efforts. 

After all, when you are in business on the Internet, you don't necessarily have to produce a particular product first to market it. You don't even have to provide a service to market that either. Online marketing makes it easy for anyone to get into business, whether they have experience in any specific business or not. 

The entire world of products and services are open to market on the Internet, as long as you know how to market using infoproducts and affiliate marketing to sell online. So, where do you start? Isn't it too overwhelming? 

That's where a market niche becomes an indispensable tool to help you target profitable and interesting markets that can bring attention to your website and help you be successful in your chosen

Internet marketing venture. 

This report will tell you how to locate hot spots in Internet marketing topics in a methodical way that anyone can follow. This will save you from implementing topics that you may be passionate about, but in reality have very little market value. 

It will also help you locate the most profitable areas to be in and to time them to get in when they will yield riches without too much extra effort. When you know how to pick out great hot spots for topics you will find that your Internet marketing gets quicker and easier.

WHY PASSION ISN'T ENOUGH:-

Many experts advise you to follow your passion and the money will follow. While this may seem like good advice, the Internet is such a vast landscape that to maximize the potential that your passion matches what people are actually searching for online you need a better plan. 

So, while passion is a good indication that you will be interested enough to pursue a topic longterm, it's not necessarily the only ingredient you need to succeed. 

You actually need to know what topics are popular and being search actively on the Internet, to start understanding how to locate a hot topic. In addition, as an Internet marketer, you want to pick a topic that is profitable, and there are ways to do that using tools like the Google Keyword Tool, which will be discussed later more indepth. And, finally, you want to know how competitive the niche is, so that you find a pool that hasn't been over-fished by bigger players.

In Internet marketing terms, what you want to find are hot spot topics that have the following characteristics:

1. High demand:-

Many people are interested in searching for this topic and they are keying in various phrases to the search engines that can be mined for traffic and profit.

2. High Cost-Per-Click (CPC):-

Google establishes the CPC for keywords and phrases. Based on that, you can tell when one word or phrase is more profitable than another based on what advertisers are willing to pay a publisher per

click of that keyword or phrase.

3. Low Competition:-

Since most Internet marketers know that they want a high demand or high CPC to get good niches for profit, they are usually highly competitive too. However, there are still some out there that you can find that are not as competitive and we'll show you

how to locate them.

4. Advertisers Present:-

You want to also find hot spots that are of interest to affiliate or marketing advertisers. At least 20 advertisers for the hot spot shows it is good to try out.