VIDEO MARKETING STRATEGIES

Strategies for Follow up on Your Marketing Videos

Marketing videos are ‘hot.’ They are a great way to increase your viewers and your customer base, which means an increase in your revenues. Follow up is also an important step in successful marketing videos. Let’s look at some very effective strategies.

You are going to have to experiment with follow up techniques. Remember nothing is a waste of time. You can learn from every experience. So just because you have made your marketing video doesn’t mean you are done. It is time to promote it – all of the action you take after you post your online marketing video works towards growing your exposure and that’s important.

Try these video campaign follow ups:

* Monitor comments that are left on your videos and then reply to those comments. You can develop conversation about your industry, your brand, your products, etc. and of course answer any comments tied directly to the video.

* Always measure your statistics. If you have a call to action, monitor the sales that come off that call to action. If you have links to your site then monitor those links.

* Answer any questions that come up. If your viewers are debating topics, you discussed in the video, answer any questions that arise, and allow them to continue the conversation.

Podcasts for your videos are a good follow up. Don’t make the mistake that it’s done once you post your video to YouTube. Create podcasts, which will help to follow up on your YouTube videos. It will allow you to expand your visibility to millions of possible viewers. You will need to have web host for your video files if you are going to create a podcast feed.

You can also make use of YouTube annotations. These will direct traffic to additional videos you have or to a call to action. This is a great follow up that can be of great value. It is also beneficial if your information in the video has become out of date and you can add an annotation directing viewers to the new video that has been updated.

The follow up is very important in your online marketing video is very important to enjoying the full benefit of your video campaigns. It is a common mistake of beginners not to follow through and incorporate the follow up with their online marketing video campaign. Don’t let this be your mistake!

How to Create Your Online Marketing Video for Less Than $100

It’s a bit of a catch 22 – your business needs a video to start selling but you need to sell to afford to have a video done, which is why you’ll want to read on. There are plenty of options and you can actually get your online marketing video going for less than $100 with this step-by-step guide.

#1 Write a Script

The basis for a good video begins with the script, so take your time and get this part right. You want to capture the viewer’s attention, tell what your business is about in a way that’s easy to understand, and keep your visitors engaged.

You might do a video that shows your viewers how to do something or explains how to fix something. Don’t forget to close with your company name and invite your viewers to call you, sign up, buy something or whatever the next step is.

#2 Record Your Voiceover

Once your script is complete, you need to do the voiceover. You’ll need a decent microphone, a space that’s echo-free, and a good voice. If you don’t have a good voice recruit family or friends to help you out here. You can also hire a pro to do the voiceover.

#3 Create the Necessary Visuals

Before you start to create your visual assets, you’ll need to complete your video. It’s helpful to brainstorm and create a written storyboard with your script to see how it best plays out.

If your video is not going to be live, there are a number of ways of getting still video footage. Sites like Getty or iStockPhoto have thousand of images that are royalty free. If you have your own camera, you can take your own images. If you are giving directions or doing ‘how to’ videos you can also use screen capture.

#4 Editing your Video

Now you need to put all of it together. Here’s where you bring your project to life. Most professionals use Adobe After Effects but there are some other cheaper options like Camtasia or PowerPoint. The software is fairly easy to learn.

#5 Add SFX and/or Music

Next, you’ll want to add any special sound effects or music. However, remember, it is not legal to just pick a song and use it. There are many stock music websites online so you can purchase royalty free tracks for under $50. Make sure your music track doesn’t drown out your voice track. Fading In and Out is a nice technique that adds a professional touch.

Step #6 Publish your Online Marketing Video

That’s it, you’re ready to publish. YouTube is the most popular site for publishing. The MPEG-4 format is ideal for high definition. Make sure your video has a good title and description. Also, make sure that you do a good job with your tags so that the right people find you.

There you have it. Six steps to get your first online marketing video up and running, and all for under $100.

Make a Professional Online Marketing Video on a Budget

If you’ve decided to get involved with online video marketing, you may be considering using a professional video production company. This can be a great idea, as you’ll get a top quality video. However, if you are like many small businesses your budget is small and your need great. This may inhibit your ability to hire a professional video company. This shouldn’t stop you – you may not be aware that making your own online marketing video is not nearly as difficult as you might think.

Start by taking advantage of the many free video editing software programs. You might already have the equipment you need – a microphone and a webcam, and you need a plan. Let’s have a look at what you need start producing your own video on a budget.

A Quality Microphone

If there is one thing you need to buy that’s of the highest quality, it is your microphone. Viewers will put up with grainy or choppy video, and they’ll live with pictures and without animation, but if the sound is poor they’ll hit the back button so fast you won’t even be able to say ‘bye.’ There are a number of good quality mikes available for a reasonable price. The Samson G Track USB microphone is one of them. Another is the Yeti, which is made by Blue Microphones. Take a little time to review the pros and cons of the many microphones on the market that fits your budget.

A Quality Camera or Webcam

Depending on the type of video you will be doing, you’ll need either a quality video camera or a webcam. While a lot of online marketing videos can be shot using a webcam, if you are planning to do live action you’ll need the right camera. Look for something that does live streaming video like the Sony Bloggie HD for around $129. While you shouldn’t expect professional quality from this gem, it is reasonable for doing blogs, video tutorials and video marketing.

You might also want to capture screen shots right from your computer. This is especially useful when doing tutorials. There are plenty of free programs that can do this for Snipping Tool and Screencasts are two such programs. They are easy to use and give you the opportunity to create professional looking videos.

If money is no object and you have the budget to hire a professional, then do so, but if you are like most entrepreneurs with small businesses, money is an object. In which case you can take the project on yourself with only a small investment in equipment.

DROPSHIP DETECTION

    DROPSHIP DETECTIVE
                                       

   



What Is Dropshipping?
Imagine setting up your own online store with dozens, hundreds, even thousands of products without having to spend a single dime upfront on inventory.
Instead, you find products on another website (let’s use Amazon in this example since most people are familiar with it), add products to your site, and price them higher than they are being sold on the original size (Amazon).
Let’s say you are selling a frying pan that sells for $14 on Amazon. You price it at $20 on your website. When a customer orders it, they pay you $20. Then you go to Amazon and order it for $14, having Amazon ship it directly to the customer, and you keep the $6 difference.
Pretty slick, right?
Only dropshipping doesn’t require you to pay full retail price like ordering from Amazon. Instead, you can often get prices that aren’t all that much higher than true wholesale prices.
Of course, you have to be careful. Some so-called dropshipping companies are actually selling at or very near retail, so it’s nearly impossible to make a profit. Sometimes they charge a monthly or yearly fee to access their inventory, which cuts into your potential profits even further.
You also have to make sure the company isn’t going to be slow with shipping, which could seriously harm your reputation.
Dropship Detective
Dropshipping has a lot of pros and cons, so let’s take a look at those before we continue.
Pros Of Dropshipping
1. Lower Upfront Investment – Because you don’t have to pay for inventory upfront, your initial business startup costs are much lower.
2. No Warehouse Space Needed – The dropshipper is the one who deals with inventory, so there’s no need to rent a warehouse or take up space in your home to keep your inventory.
3. No Shipping Hassles – The dropshipping company also handles packaging and shipping products, so that takes a lot of work off your hands, freeing you up for other tasks, like marketing, and sourcing other products.
4. More Products – If you don’t have to worry about whether a product will sell or not because you aren’t paying for it upfront, you can take more liberties with the products you add to your store. If a product doesn’t sell, the only thing you’ve lost is the small amount of time it took to add it to the store, and you can remove it just as easily.
Cons Of Dropshipping
1. Low Profit Margins – Because most dropshippers are not true wholesalers, you’ll find your profit margins are lower than they would be if you bought inventory directly from wholesalers. In
Dropship Detective
fact, there’s often a middleman between the wholesaler and dropshipper, which cuts into profits even more.
2. Delivery Issues – Because you will have no direct control over shipping, there may be times when customers don’t get their orders on time, or receive the wrong product or damaged merchandise. Because they bought the item from you, they will expect you to be responsible, and they aren’t likely to accept the fact that you used a dropshipper as an excuse. In fact, they’d likely just see that as a reason not to order from you again.
3. Inventory Issues – You may also find that your dropshipper’s inventory control system doesn’t sync with your own, which means there may be times when a customer orders a product from your site that is not currently in stock with the dropshipper. In this case, you’d have to either source the product elsewhere very quickly, or issue a refund and an apology to the customer.
4. Higher Shipping Costs – Because you won’t be able to make deals with shipping companies for volume discounts, and because customers may order products from multiple dropshippers in a single order from your store, you may run into shipping issues. Shipping costs could eat into your profits pretty badly if you aren’t careful.
It’s a tradeoff, really. You sacrifice larger profit margins and control over inventory and shipping for a lower upfront investment and less work overall. It’s up to you to decide if dropshipping is right for you and your business.

IT'S TIME OF BRAINSTORMING

        ITS TIME OF BRAINSTORMING

Brainstorming:-

One of the most interesting aspects of creating and developing software is coming up with new and innovative ideas.

But that doesn’t necessarily equate to creating an entirely different piece of software.

Oftentimes, it’s simply a matter of taking something that already exists and making it better. Or expanding on a current program.

It’s pretty much the same thing that inventors go through… They recognize that a product is the perfect candidate for improvement. Or, they envision an entirely new product, something that no one else has yet to develop.

That’s how it is with software products. So you need to look around you… Take careful note of what’s already out there and how it works.

Take note of what tasks you (or others) frequently perform.

Then ask yourself…

What software has room for improvement?

What software would make life (work) easier?

When it comes to “thinking up” software products, it’s most often a case of simply being totally aware of what is taking place right in front of your eyes.

Is there a webmaster task that you currently perform manually? One that drains a considerable amount of valuable time? Talk to a programmer. They might very well be able to create a software program that can perform the task automatically.

Is there a void in a particular marketplace or genre that you feel should be filled? Talk to a programmer. They might very well be able to create that perfect financial or gaming software product.

For the most part, consumers fall into the following three categories…

l  They have a particular problem that needs to be solved.

l   They are looking for something that will make their life easier.

l   They want to be entertained.

Overall, you should always be looking for some need or void and then create a software product that can satisfy it.

One fulfillment would be to create software that automates or simplifies a particular task involved in marketing. Take the concept of “tag and ping” for example… The moment it become widely known that social bookmarking sites and the various services they provided could be used as effective marketing techniques, the software wheels began to turn.

In no time at all, various products and programs surfaced…

l  utilities that could automate the process of creating links that need to be associated with tags

l   programs that automatically submit mass quantities of URL’s to various bookmarking sites

l   Plug-ins for existing blog software that can enhance or improve various aspects of posting, tagging, and pinging

Basically, every time a new marketing technique surfaces, there are software programs that can be created to either automate or enhance the technique.

To begin with, webmasters needed fresh content on their websites in order to satisfy search engines. RSS feeds could provide that. The only problem was the fact that the content of most RSS feeds is somewhat restrictive.

If you have a sports site, for example, you can set up different feeds for different areas of interest… baseball, football, soccer, Nascar. But what if you have numerous pages in each of those categories. And each of those pages is optimized for a specific keyword. Then what?

Your only choice would be to either place the same RSS feeds on multiple pages or just restrict the feed to primary (or select) pages for each category. Unfortunately, the former would result in duplicate content and the latter would results in pages that had no fresh content.

That’s where my idea for RSS Equalizer came about…

Webmasters needed a way to place targeted RSS feeds on all their keyword optimized pages. In other words, the content of the RSS feeds needed to be based entirely on what keyword was being used.

RSS Equalizer does just that. It allows you to place RSS feeds on any web page and have the content of that feed specifically targeted toward the keyword for which the page is being optimized.

For the most part, that’s what the majority of these types of software products do.

They fill a void or need that happens to exists.

What you need to realize, however, is that the void or need in many instances might not be quickly and easily recognized. That’s why it’s important to always be alert, always be looking for that new angle or possibility.

And don’t assume that an idea might be too bizarre or unusual to qualify as a profitable software product. The only criteria that should ultimately matter is whether or not there’s a solid market potential.

Which brings us to another very important issue. You absolutely, positively MUST know your target audience.

If you’re going to create new gaming software, for example, you have to be knowledgeable about what types of programs (and characters) are most popular and what kind of interface and functions the users demand.

If you’re going to create a new ebook compiler, you need to know exactly what features the people who use that type of software would require. You also need to determine what features they themselves would add to that type of product if they were given the opportunity.

Without knowing what your target audience wants or requires, you’re just spitting into the wind, hoping you come up with something they want.

Don’t guess. Don’t assume. And don’t try to think for someone else. If you’re going to make money selling software, you have to be totally familiar with the people who will be purchasing your products. BEFORE you get in too deep.

Beyond that, the field of possibilities is wide open. And the number one rule is this… Don’t limit yourself in any way, shape, or form. If you can envision it, a programmer can most likely make it happen.

SCIENCE AND TECHNOLOGY (ARTIFICIAL INTELLIGENCE)

IT IS AN ERA OF ARTIFICIAL               INTELLIGENCE

      In the coming time the machine will  more intelligent, with the help of artificial intelligence it will give you  more suggestions. For the youngesters the AI is a new career option...

BLESSINGS OF ARTIFICIAL INTELLIGENCE:-  

                                                                                  Have you seen that if you search something on the google then you find full spelling or sentence automatically in the suggestions. when you book a ride through OLA OR UBER then themobile APP in your smartphone automatically shows the shortest route.all these are because of the Artificial intelligence.

WHAT IS ARTIFICIAL INTELLIGENCE:- 

                                                                        

       

In real Artificial intelligence is not only an intelligence but also it is management and manipulation of data. After adding  many branches of Engineering like Electronics, Electrical, Computer Science,Robotics,Mathematics Artificial intelligece is formed.

In simple words i can say  if you build a machine( computer ,Robot,or Any chip),then somany data you feed in that software so that it investigate the situations around the world. 

Then on the behalf of this investigation you guess what is right, this process is called as an Artificial intelligence.

 At this time there are so many carrers in this field where you may grow and prove your ability. In this fielf IIT's also start many courses to learn the aspects of Artifical intelligence