VIDEO MARKETING STRATEGIES

Strategies for Follow up on Your Marketing Videos

Marketing videos are ‘hot.’ They are a great way to increase your viewers and your customer base, which means an increase in your revenues. Follow up is also an important step in successful marketing videos. Let’s look at some very effective strategies.

You are going to have to experiment with follow up techniques. Remember nothing is a waste of time. You can learn from every experience. So just because you have made your marketing video doesn’t mean you are done. It is time to promote it – all of the action you take after you post your online marketing video works towards growing your exposure and that’s important.

Try these video campaign follow ups:

* Monitor comments that are left on your videos and then reply to those comments. You can develop conversation about your industry, your brand, your products, etc. and of course answer any comments tied directly to the video.

* Always measure your statistics. If you have a call to action, monitor the sales that come off that call to action. If you have links to your site then monitor those links.

* Answer any questions that come up. If your viewers are debating topics, you discussed in the video, answer any questions that arise, and allow them to continue the conversation.

Podcasts for your videos are a good follow up. Don’t make the mistake that it’s done once you post your video to YouTube. Create podcasts, which will help to follow up on your YouTube videos. It will allow you to expand your visibility to millions of possible viewers. You will need to have web host for your video files if you are going to create a podcast feed.

You can also make use of YouTube annotations. These will direct traffic to additional videos you have or to a call to action. This is a great follow up that can be of great value. It is also beneficial if your information in the video has become out of date and you can add an annotation directing viewers to the new video that has been updated.

The follow up is very important in your online marketing video is very important to enjoying the full benefit of your video campaigns. It is a common mistake of beginners not to follow through and incorporate the follow up with their online marketing video campaign. Don’t let this be your mistake!

How to Create Your Online Marketing Video for Less Than $100

It’s a bit of a catch 22 – your business needs a video to start selling but you need to sell to afford to have a video done, which is why you’ll want to read on. There are plenty of options and you can actually get your online marketing video going for less than $100 with this step-by-step guide.

#1 Write a Script

The basis for a good video begins with the script, so take your time and get this part right. You want to capture the viewer’s attention, tell what your business is about in a way that’s easy to understand, and keep your visitors engaged.

You might do a video that shows your viewers how to do something or explains how to fix something. Don’t forget to close with your company name and invite your viewers to call you, sign up, buy something or whatever the next step is.

#2 Record Your Voiceover

Once your script is complete, you need to do the voiceover. You’ll need a decent microphone, a space that’s echo-free, and a good voice. If you don’t have a good voice recruit family or friends to help you out here. You can also hire a pro to do the voiceover.

#3 Create the Necessary Visuals

Before you start to create your visual assets, you’ll need to complete your video. It’s helpful to brainstorm and create a written storyboard with your script to see how it best plays out.

If your video is not going to be live, there are a number of ways of getting still video footage. Sites like Getty or iStockPhoto have thousand of images that are royalty free. If you have your own camera, you can take your own images. If you are giving directions or doing ‘how to’ videos you can also use screen capture.

#4 Editing your Video

Now you need to put all of it together. Here’s where you bring your project to life. Most professionals use Adobe After Effects but there are some other cheaper options like Camtasia or PowerPoint. The software is fairly easy to learn.

#5 Add SFX and/or Music

Next, you’ll want to add any special sound effects or music. However, remember, it is not legal to just pick a song and use it. There are many stock music websites online so you can purchase royalty free tracks for under $50. Make sure your music track doesn’t drown out your voice track. Fading In and Out is a nice technique that adds a professional touch.

Step #6 Publish your Online Marketing Video

That’s it, you’re ready to publish. YouTube is the most popular site for publishing. The MPEG-4 format is ideal for high definition. Make sure your video has a good title and description. Also, make sure that you do a good job with your tags so that the right people find you.

There you have it. Six steps to get your first online marketing video up and running, and all for under $100.

Make a Professional Online Marketing Video on a Budget

If you’ve decided to get involved with online video marketing, you may be considering using a professional video production company. This can be a great idea, as you’ll get a top quality video. However, if you are like many small businesses your budget is small and your need great. This may inhibit your ability to hire a professional video company. This shouldn’t stop you – you may not be aware that making your own online marketing video is not nearly as difficult as you might think.

Start by taking advantage of the many free video editing software programs. You might already have the equipment you need – a microphone and a webcam, and you need a plan. Let’s have a look at what you need start producing your own video on a budget.

A Quality Microphone

If there is one thing you need to buy that’s of the highest quality, it is your microphone. Viewers will put up with grainy or choppy video, and they’ll live with pictures and without animation, but if the sound is poor they’ll hit the back button so fast you won’t even be able to say ‘bye.’ There are a number of good quality mikes available for a reasonable price. The Samson G Track USB microphone is one of them. Another is the Yeti, which is made by Blue Microphones. Take a little time to review the pros and cons of the many microphones on the market that fits your budget.

A Quality Camera or Webcam

Depending on the type of video you will be doing, you’ll need either a quality video camera or a webcam. While a lot of online marketing videos can be shot using a webcam, if you are planning to do live action you’ll need the right camera. Look for something that does live streaming video like the Sony Bloggie HD for around $129. While you shouldn’t expect professional quality from this gem, it is reasonable for doing blogs, video tutorials and video marketing.

You might also want to capture screen shots right from your computer. This is especially useful when doing tutorials. There are plenty of free programs that can do this for Snipping Tool and Screencasts are two such programs. They are easy to use and give you the opportunity to create professional looking videos.

If money is no object and you have the budget to hire a professional, then do so, but if you are like most entrepreneurs with small businesses, money is an object. In which case you can take the project on yourself with only a small investment in equipment.

CREATING A YOUTUBE MARKETING PLAN

                    Creating A YouTube Marketing Plan


 How you're going to use YouTube and what your marketing plan will be for success. There's a number of factors to consider here and  of course, the overall nature of your marketing plan is going to depend on the type of business or company that you're running, your goals, and so on. 

Additionally, your budget, resources, and other elements will also have an impact on the direction that you need take when building your audience on YouTube and acquiring traffic and views. Regardless of the nature of your YouTube marketing strategy, you obviously need to start somewhere. So that's exactly what this course is going to help you do.

For starters, if you're using YouTube video marketing to promote an existing business, then monetization isn't an issue for you. If you're new to digital marketing, then you need to determine how you're going to benefit from the viewers and traffic that your videos get.

 Will you be promoting your website or products in the descriptions?

 Are you running advertisement based videos (for your products or others)?

 Will you be using YouTube ads to monetize the traffic that views your videos?

 Do you plan to interact on YouTube and have a presence there?

Another part of your plan will be to determine how you're going to scale up your success of videos that attract larger audiences. It's especially helpful to have a good strategy in mind here, so ask yourself about how you're going to get your first 100 views and then ask yourself how you'll grow that first 1,000 subscribers or followers. More importantly, consider the types of topics, products, or content that you're going to present in your videos. Are the topics going to be easy to rank for? Are they attracting enough of an audience to be worth your time? Is there a platform or network that you can cross promote your videos and media on for increased visibility and potential?

For these factors, it can be useful to perform some market research and even keyword research by looking at your competition and even doing the traditional methods for digging and seeing the overall potential.

Consider if there are other YouTube creators or channels that are making money

from the platform in your same niche, doing what you do.

 How successful have they been?

 Is there more opportunity for you to capitalize on that traffic?

 What niche(s) are these creators working in?

 How are they marketing their brand?

 Do they have their own products or how do they monetize their network?

Take note that there's nothing wrong with “borrowing” a business model that's currently working and producing results. If there's a popular YouTuber out there in your niche that's making money from e-book sales or other sales like that, then make it a point to pay close attention to what they're doing. Even better, take a look at their older videos and see how they've gradually built their audience and network to the point that it's at now.

Once you have your business model and plan in mind, you should begin to plot all of this out on a sheet of paper, or an online resource for planning. This will give an actionable blueprint that you can follow. Make decisions here such as how many videos you will need to upload to reach your target audience. Think about what the topic of each of your videos will be and then go so far as to plot your trajectory over time. The more details you can make your

step-by-step process for marketing on YouTube, the easier it will be to stay motivated and achieve results (and success).

Also remember that when you create this type of business plan, you should use estimates and projections that aren't overly optimistic. Make sure that your plan will work in a 'worst case scenario' and don't put unnecessary stress upon yourself. This way you can only be pleased by the results that you end up achieving.

SCIENCE AND TECHNOLOGY (ARTIFICIAL INTELLIGENCE)

IT IS AN ERA OF ARTIFICIAL               INTELLIGENCE

      In the coming time the machine will  more intelligent, with the help of artificial intelligence it will give you  more suggestions. For the youngesters the AI is a new career option...

BLESSINGS OF ARTIFICIAL INTELLIGENCE:-  

                                                                                  Have you seen that if you search something on the google then you find full spelling or sentence automatically in the suggestions. when you book a ride through OLA OR UBER then themobile APP in your smartphone automatically shows the shortest route.all these are because of the Artificial intelligence.

WHAT IS ARTIFICIAL INTELLIGENCE:- 

                                                                        

       

In real Artificial intelligence is not only an intelligence but also it is management and manipulation of data. After adding  many branches of Engineering like Electronics, Electrical, Computer Science,Robotics,Mathematics Artificial intelligece is formed.

In simple words i can say  if you build a machine( computer ,Robot,or Any chip),then somany data you feed in that software so that it investigate the situations around the world. 

Then on the behalf of this investigation you guess what is right, this process is called as an Artificial intelligence.

 At this time there are so many carrers in this field where you may grow and prove your ability. In this fielf IIT's also start many courses to learn the aspects of Artifical intelligence